How James replaced Tire Kickers
with Good leads in upscale areas and
Sold $53k in Bathrooms in 1 month
How James ditched Tire Kickers for serious bathroom leads and Sold $53k in 1 month
Key Metrics
$53,057+
Closed Revenue Generated
in the first month of ads
92%
Demo Rate on qualified leads
$68 per lead
Cost per in-home sit-down meetings with homeowners
Get $50k to $150k remodels consistently
Only pay commission if it works
No Shared Leads
No Tire Kickers
Homeowners ready to buy
Only Pay Commission if it works
PROBLEM
Majority of leads are Tire Kickers.
ANALYSIS:
- 98% of non-serious leads gave an answer "don't know" or "next year" when asked about the timeline of their project.
- Over 80% of serious leads had already made some decisions on materials they would like to use in their remodel.
ACTION
Make each lead declare timeline and materials.
ACTION:
1) Website visitors must declare if they have a timeline or some materials decided.
2) Feed data back into Meta and Google
RESULT
Cost per sale gets cut in half.
RESULT:
Unqualified lead rate gets cut in half.
Cost per lead increases marginally.
Cost per sale gets cut in half.
How we cut
cost per sale in half
Existing Marketing was capturing too many bad leads
PROBLEM
Majority of leads are Tire Kickers.
- 98% of non-serious leads gave an answer "don't know" or "next year" when asked about the timeline of their project.
- Over 80% of serious leads had already made some decisions on materials they would like to use in their remodel.
Newly Installed Questions on Lead Form
ACTION:
Make each lead declare timeline and materials.
1) Website visitors must fill out the timeline of their project.
2) Leads must declare if they have some materials somewhat decided.
3) Ads are optimized to find leads further down the purchase decision
90 day change in Cost per Sale
RESULT:
Cost per sale gets cut in half.
- Unqualified lead rate gets cut in half.
- Cost per lead increases marginally.
- Cost per sale gets cut in half.
You, and ONLY you get the lead.
Your Brand and your message is shown to the customers
You take NO RISK
ONLY PAY IF you sit down with the homeowner
ONLY PAY IF the lead has a big job that starts soon
ONLY PAY IF the homeowner can afford it.
Real Remodeler wins
1 .Pricing.
.
.How does it work?
It's simple.
You pay us everytime you get a lead. Or prepurchase an appointment package—like 20, 60, or 100 appointments at a locked-in flat rate per meeting.
Because you're securing a package upfront, we completely waive the setup fees we normally charge on pay-as-you-go plans.
Instead of paying piece-by-piece, you get a clean, all-in package of guaranteed, qualified appointments.
It’s simple, transparent, and gets you launched and profitable faster without delays or extra costs.
2..Guarantees.
.
What if this doesn't work?
You only pay per appointment for qualified leads you've actually met with.
If a lead no-shows or is bad, you don't pay.
This keeps our goals completely aligned with yours. We only win when you win.That’s our version of a guarantee: zero risk on your end, total accountability on ours, and real results—or you simply don't pay.
3..Prove this Actually Works.
.
How many leads become sales?
These are not inflated stats—these are real averages across active client accounts.
✦ 22% Set Rate: 1 out of 5 raw leads turns into a booked appointment.
✦ 84% Issue Rate: 84% of set appointments pass qualification & get confirmed for a meeting.
✦ 91% Demo Rate: 91% of confirmed appointments actually show up and complete the consultation.
✦ 39% - 42% Close Rate: Our clients close around 40% of those demos into signed, paying jobs.
- Check out Screenshots from Real Clients below.
- And I can walk you through • LIVE Campaigns with you on the call.
4 .Bad Leads.
.
What Happens if a lead Cancels, or Isn't Qualified?
Simple: You don't pay for it.
We value relationships over quick cash. You are only billed for qualified homeowners who show up to meet you.
If a lead cancels, no-shows, or turns out to be a renter, we replace it—period. You never pay for junk leads or excuses. You just pay for real, ready-to-buy remodeling opportunities.
5..Refunds.
.
(Full Transparency)
Here's our Real Refund & Dispute Rates
We hold an 92% client success rate, with an average client ROI sitting around 42x.
8% of clients don't hit those numbers. Why? Local markets across USA behave differently. Sales process gaps, or fit issues.
We share this because real trust requires real data.
6 .Lead Quality.
.
How do you qualify Appointments?
1. Large-Sized Jobs - we only advertise for high priced projects
2. Can afford it - As a FICO integrated-partner we pull soft credit checks on every lead.
3. Wants to start soon - We disqualify any lead with low buying intent.
How do you do that?
Targeting ready-to-buy homeowners
By tracking behavior data of later-stage, high-intent customers and feeding it into facebook and Google, our ads are really good at finding homeowners ready to buy a remodel.
.
.
FICO Credit Score Qualification
We have direct integration into credit scores as a FICO partner—we do soft credit score pulls on every lead.
.
.
US Call Center = Speed to Lead + detailed qualification calls
Once a form is submitted, our U.S. call center conducts 6+ minute qualification calls to confirm homeownership, location, and genuine intent before booking them directly on your calendar.
In other words... We handle:
the ads | the follow-up | the qualification.
This is all we do. We got our process dialed in.
You don't chase leads.
You just walk into the home for the estimate.
7..Results.
.
What Should I Expect?
On average, our clients at Profit Goose see 20 to 40 qualified appointments per month, closing between 33% and 42% of those into paying jobs.
For most contractors, the return pays for the entire package within the first few weeks.
We don't send you raw, unvetted leads—we deliver verified, ready-to-buy homeowners who need estimates right now.
If you show up and close like you already do, the numbers stack up extremely fast. That’s exactly why most of our clients scale up their packages within their first 30 days.
8..No Shared Leads.
.
Do you share leads?
No.
Every single appointment you receive from Profit Goose is 100% exclusive to your business.
We never share, resell, or recycle leads.
Before an appointment reaches your calendar, our team verifies four strict standards:
✦ Ownership & Location: They own the property and live inside your specific zip codes.
✦ Timeline: They are looking to start their remodel immediately or within weeks.
✦ Financial Capability: They meet income and credit standards for project financing.
✦ Defined Scope: They have a concrete project in mind, not just a vague idea.
If they don't meet every benchmark, they don't get booked.
You only pay for real opportunities ready to turn into revenue.
9..Setup Time.
.
How Soon Can I Get
Appointments?
Most clients see their first booked appointments within 7 to 10 days of our onboarding call.
Once you're on board, Profit Goose immediately launches your ads, and our U.S. call center starts vetting local homeowners.
You'll see real homeowners popping up on your calendar in the first week or two, and we keep optimizing week after week to keep that stream steady.
No waiting months or guessing if it works—just fast setup, fast execution, and real estimates on your schedule.
10..After the Call.
What happens after the call?
Once our call wraps up and it's a fit, here's the exact plug-and-play process:
First, we lock in your target zip codes exclusively so no competitors can claim them.
Next, you fill out a short onboarding form so we can build your tailored scripts and landing pages.
Within days, your ads go live and our call center begins booking qualified homeowners directly onto your calendar.
Clear steps, fast setup, zero guesswork, and appointments hitting your schedule in just days.
11 .Cheaper Leads.
How to Pay Less Per Appointment
How do you pay less per appointment without sacrificing quality?
At Profit Goose, the larger your package—like 20, 40, or 100 appointments—the lower your flat rate per appointment.
When you pre-purchase a package, we completely waive setup fees, management fees, and hidden charges. It’s like buying a season pass instead of individual tickets.
You get priority delivery, lower costs per appointment, and maximum margin protection.
If you're planning to scale, securing a package locks in the absolute best unit economics for your business from day one.
Pay Per Bid - You only pay when you sit down with a homeowner.
Pay us $0 until you get a win
NEVER pay for shared leads
No Broke Leads - You receive financially qualified leads.
Average jobs size: $20k to $150k
Pre-qualified for budget
Want work done soon
We Handle the Calls - USA calling pros books every lead for you
3min speed to lead
Every lead is PRE-CLOSED
42% increase in meetings on average
You, and ONLY you get the lead.
Your Brand and your message is shown to the customers
You take NO RISK
ONLY PAY IF you sit down with the homeowner
ONLY PAY IF the lead has a big job that starts soon
ONLY PAY IF the homeowner can afford it.
★★★★★
Rated by Remodeler Sales Staff
More Serious Buyers
High Converting Ads
Lower Costs per Sale
Kitchen/Bath Remodeling Contractors:
Get $50K-$150K+ remodel jobs consistently.
You only pay for good leads.
No Shared Leads
No Tire Kickers
Homeowners ready to buy
Only Pay Commission if it works